S.P.E.A.K. WITH INFLUENCE
THE CEO CIRCLEWITH MICHAEL E. PARKER
MASTERMIND WORKBOOK

Speak With Influence

Your activities unlock as we go. When a code shows on the screen, type it in to open the next one. Your answers save on this device, so you can come back any time.

Your Activities

Each one opens with a code from the screen.

Find Your Influence Opportunity

Pick one real situation where you need people to believe you or say yes. You will build your 5-minute talk around it.

The Situation

Examples: presenting my offer, a talk to my team, asking for a raise, a sales meeting.
If your talk works, what will they believe, say, or do?

SStrategy

Know your goal and make a plan to get there. Which path will you use?
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2
3
4

PPower

Create a strong presence and show you are real.

EEmpathy

Earn their trust.

AArtistry

Help them see what is in it for them.

KKeys

Get their commitment.

Group Activity: Craft Your Message

Read your group's scenario. As a group, pick your strategy and 3 key points, and decide who presents each one. Then plan your own part on your own.

Your Scenario

Your scenarioPick your group to see it.

SAs a Group

Agree on a strategy and at least 3 key points. Write who will present each one.
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2
3

As an Individual

Build My 5-Minute Talk

Turn your plan from Part 1 into a talk with a clear flow. Use this outline when you practice and when you take the stage.

Your 5 Minutes

Openabout 45 sec
Point 1about 1 min
Point 2about 1 min
Point 3about 1 min
Closeabout 1 min

1My Opening

Grab their attention and show you understand them. This is where Power and Empathy start.

2Key Point One

3Key Point Two

4Key Point Three

5My Close

Paint the picture of what life looks like if they say yes. Then ask for the keys.